Businesses, from airports to ski resorts (and everywhere in between), are putting resources into soliciting real-time feedback from consumers. And it's not hard to understand why - collecting feedback in real-time has benefits for productivity, customer experience, and ultimately, revenue.
There is a piece of data that many retailers do not collect, and it is part of what is separating the winners and the losers in the brick and mortar economy.
Sometimes, it takes sophisticated analysis from expensive consultants to diagnose revenue shortfalls. And other times, basic numbers really do tell the whole story.
This is one of those straightforward times.
It doesn't matter whether your restaurant is white tablecloth or quick-service: your customers' willingness to return likely hinges on their experience in the restroom.
“It takes 12 positive service experiences to make up for one bad one and 91% of unhappy customers will never willingly return.”
Professional athletics writ large have long been primarily marketed to men. Now, sports teams are finally waking up to female fans' substantial purchasing power, and how they need to adapt their existing approaches to access this widely untapped customer segment.
“Customers who experienced great service in the past were likely to spend 140% more than customers who had a poor past experience.”
Technology is redefining customer experiences in nearly every industry by improving quality and convenience. Learn more about some new technologies that are changing the stadium and large event venue customer experience.