From the American Jazz Museum in Kansas City, Missouri to The Dali Museum in St. Petersburg, Florida, the hallowed halls of American museums often provide their guests with world class art, live performances, and memorable special events.
Businesses, from airports to ski resorts (and everywhere in between), are putting resources into soliciting real-time feedback from consumers. And it's not hard to understand why - collecting feedback in real-time has benefits for productivity, customer experience, and ultimately, revenue.
There is a piece of data that many retailers do not collect, and it is part of what is separating the winners and the losers in the brick and mortar economy.
Sometimes, it takes sophisticated analysis from expensive consultants to diagnose revenue shortfalls. And other times, basic numbers really do tell the whole story.
This is one of those straightforward times.
“Customers who experienced great service in the past were likely to spend 140% more than customers who had a poor past experience.”