Sometimes, it takes sophisticated analysis from expensive consultants to diagnose revenue shortfalls. And other times, basic numbers really do tell the whole story.
This is one of those straightforward times.
It is rare to find rock-solid consensus on anything today, let alone questions of business strategy, but there is broad agreement across industries that unclean restrooms in frequently visited buildings - from offices to ski resorts - substantially decrease revenue.
Here is the simple, data-driven case for why dirty restrooms are hitting your bottom line hard.
- 64% of consumers consciously choose businesses based on their restroom cleanliness - source
- 95% of adults say cleanliness can elevate a good business to a great business - source
- 52% of Americans will spend more money at businesses with clean restrooms - source
- 94% of consumers have a negative perception of stores that have dirty restrooms - source
- 75% of U.S. adults will not return to a restaurant that has dirty restrooms - source
- 55% of shoppers are unlikely to return to a business after having a bad restroom experience - source
- The majority of Americans say that a poorly maintained restroom shows that the company that owns it is also poorly run - source
- 80% of patrons are concerned about germs in public restrooms - source
- 94% of Americans believe that restroom cleanliness is more important now than ever before - source
- 86% of U.S. adults rate restroom cleanliness as a very important part of their restaurant experience - source
- 79% of consumers will avoid restaurants that have unkept restrooms - source
- Dirty restrooms significantly affect online reviews, which is a problem since a one-star Yelp rating increase can lead to a 5%-9% revenue bump - source
- 92% of consumers say if a restaurant's restrooms are clean, they're more likely to recommend it to friends - source
- If the restaurant is clean, 51% of folks will overlook poor service - source
- 73% say that a smelly restroom is worse than getting the wrong food order - source
- In the office, Improving cleanliness improves productivity by up to 10% - source
- Adults are most likely to get sick from a dirty office restroom - source
- 83% of employees believe that the cleanliness in their workplace restrooms reflect how their company feels about them - source
- 50% of all building complaints have to do with restroom maintenance - source
- 71% of consumers won't return to an athletic facility if the restrooms or locker rooms are unclean - source
- 65% of students say that restroom cleanliness influenced their impression of the school - source
- 60% of prospective students and their parents inspect restrooms before making the decision to enroll - source
- Human Acquired Infections cost hospitals over $25 billion annually - source
- 77% of adults say that they would avoid health care facilities if they have dirty restrooms - source
- 1 out of every 25 hospital patients acquires a healthcare associated infection during their hospital stay - source
- 1 in 5 consumers choose whether to make a purchase in a road-side convenience store based on how clean its restrooms are - source
- 45% of adults say they will avoid gas stations and c-stores that have dirty restrooms - source
- Drivers rank clean restrooms the #1 most important amenity at rest stops - source
If you are a high-traffic location such as a restaurant, hospital, office building, ski resort, amusement park, airport, stadium, event venue, transit hub, golf course, or retailer, the data says you need to prioritize an investment in restroom management technology.